A notable iGaming collaboration is making headlines as Relax Gaming has sealed a significant partnership agreement with Bet365.
This partnership solidifies Relax Gaming's standing as the leading aggregator and provider of distinctive iGaming content. As part of this groundbreaking agreement, Relax Gaming is set to provide bet365 users access to its acclaimed slot titles, including popular games like Temple Tumble, Snake Arena, and the highly successful Money Train 2 slot.
The impact of this affiliation with Bet365 is expected to boost Relax's presence in key jurisdictions, many of which are recognized as pivotal markets for both parties involved. Furthermore, Bet365 stands to benefit from Relax's extensive network of over 50 carefully selected partners, facilitated by its successful Powered by Relax and Silver Bullet partnership programs.
This partnership with Bet365 signifies Relax's effective diversification of its product portfolio. By offering online bookmakers a solution that enhances customer retention and revenue generation, the company extends its reach to a broader global audience of bettors.
Relax Gaming's CCO, Nadiya Attard, emphasized the significance of this collaboration, stating that it underscores the provider's commitment to expanding into new markets. She added that Bet365 is a household name, and it's crucial for Relax to swiftly make its products accessible to customers in light of its rapid expansion.
Bet365 is renowned for its deep understanding of its player base and consistently delivering a high-quality product that leaves a lasting impression in the market. Attard expressed her team's enthusiasm for Bet365 choosing Relax to further diversify its product lineup, emphasizing that the inclusion of Relax Gaming's premium portfolio will undoubtedly enhance Bet365's already stellar reputation.
Relax Gaming has recently earned accolades, including the title of Best Mobile Gaming Software Provider at the EGR B2B Awards and recognition at the AskGamblers Awards, solidifying its position as a premier supplier in the gaming industry. The company has received numerous nominations and awards throughout the year, further underscoring its industry prowess.